Revamping a Struggling Hair Oil Brand’s Ad Strategy


Case Study #1: From Loss to Profit in Just One Month

Client:  Prakruti Herbal Oil, a hair oil brand from Mysore

Objective: Generate profit and reduce high RTO (Return to Origin) rates

Initial Situation:

  • Running Ads: The client had been running ads for 6 months without generating profit
  • Challenges: High RTO rates affecting profitability

My Approach:

  • Detailed Analysis: Conducted an in-depth review of the website and ad account
  • Strategic Adjustments: Implemented targeted changes based on analysis

Results:

  • Quick Turnaround: Started generating consistent sales within 15 days
  • Remarkable ROAS: Achieved a 7.89 ROAS by the end of the month
  • Financial Success: With an ad spend of ₹1.52 lakh, generated over ₹12 lakhs in sales

Key Highlights:

  • Comprehensive Analysis: Identified and addressed key issues in the ad strategy and website
  • Effective Adjustments: Fine-tuned ads for better targeting and engagement
  • Impressive ROI: Demonstrated substantial profit growth in a short period

Transforming a Fresh Hair Oil Brand's Online Sales Strategy

 

Case Study #2: Thriving on a Shoestring Budget

Client:  Nature plants ayurveda , a hair oil brand from Kolkata

Objective: Boost online sales with a limited budget

Approach:

  • Initial Steps:
    • Warmed up the ad account
    • Optimized the pixel and website for better performance

Results:

  • Consistent Sales: Achieved from the start of the project
  • Impressive ROAS: 5X return on ad spend within the first week
  • Budget Efficiency: With an ad spend of just ₹16,000, generated sales worth ₹82,000

Key Highlights:

  • Ad Account Warm-Up: Essential for building a strong foundation for ad performance
  • Pixel and Website Optimization: Improved tracking and user experience, leading to better conversion rates
  • ROI Success: Demonstrated the potential of achieving high returns even with a modest budget